Men's facial skin has two factors that make it difficult to use cosmetics and obtain effectiveness on wrinkles and flaccidity: the beard and the thickness of the horny layer.

The horny layer is the last layer of the epidermis. It is made up of dead cells and is the coating that protects the skin. In men this layer is thicker, which hinders the already difficult task of getting active ingredients into the skin to reach the living cells.

On the other hand, a beard, even if it is shaved, hinders the absorption of creams and also the pleasant sensation when applying them. If the beard is full-grown, the problem is even greater because only gel or liquid textures can penetrate the hair and reach the skin.

Finally, there is a third, very important factor that makes men's skin generally less well cared for than women's. Men are often unaware of the fact that they do not know how to care for their skin. Men are often unaware of the basics of skin care. We are no longer talking about using serum and cream. Cleansing, which is so important for well-cared skin, is the great forgotten by the male public.

Either they don't cleanse before applying cream, or they wash their face with water only (which is not washing, it's wetting and drying) or they use hand soaps. All three options are bad for the skin. Shaving doesn't help either, as the razor blade irritates the skin a lot.

Because they have thicker skin and beards (even if shaved), nourishing and creamy textures are often poorly tolerated and uncomfortable. They do not absorb well and leave a dirty and greasy feeling.

Thicker skin, beard and inadequate cleansing habits make it difficult for cosmetics to be effective on men.

The first purchase a man should make to take care of his skin is a soap especially indicated for the face. They do not need cleansing milk because they do not use makeup. A mousse soap is more than enough. That alone will give them a substantial change.

The next step is to replace the aftershave with a Serum. After shaving, the face is irritated...but also exfoliated. Take advantage of this and apply a regenerating Serum. The active ingredients will enter better, the skin will regenerate more and you will not only be relieving the irritation of shaving. You will be treating the inside of the skin.

Finally, a routine consisting of a liquid serum, the best option if you have a beard, and a cream-gel for normal to oily skin that is absorbed very quickly is the TOP facial care for men. The difference will be seen at any age.

The eye contour is a highly valued complementary cream for men and since the skin in the contour is thinner, it is the most unisex product of all facial care. Bags, dark circles, eyelid sagging and expression wrinkles are of equal concern to men and women.